'I like to photograph anyone before they know what their best angles are', Ellen von Unwerth.

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My latest project circles the psychology of advertising and the influence of visual art on the perception of consumer products. It mainly focuses on advertisements' effects on Customers' buying behaviour and female representation in advertising. 

Advertising methods and techniques used by companies carefully craft a specific reality for consumers. Through my ANTI-ADVERTISING campaign, I point out the truth of what advertisers don't tell us. 

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